I've run marketing for Heineken, Yoplait, Subway, Tesco and VW. I ran strategy inside WPP for CEE, EMEA and global projects. Then I stopped advising and started owning the outcome - a strategy that took a green energy scale-up to 9x profit in twelve months.
Subway CEE across 13 markets. Yoplait CEE turned around, market share 21% to 29%. Alza's media strategy on the way to number one. VW Slovakia to #2 share in year two.
The point: I've seen which strategies survive contact with a real P&L and which only look good in a deck. That is why this takes 14 days, not six months.
Growth rarely fails for lack of channels. It fails because brand, media, sales and agencies don't work as one system. I have led fifteen teams and twenty agencies - my job is to make them play one plan, from one set of numbers.
You're not paying for a document. You're paying for the decisions that don't need testing.
Numbers first.Strategy starts in your P&L and your funnel, not in a workshop with sticky notes.
No layers.You talk to the person building it. No account manager, no junior, no handover.
Straight answers.If your product, your price or your market is the real problem, you'll hear it on the first call, not in month four.