I find the growth.I build strategy & systemsthat grow profit.Not campaigns.

Strategy. Execution. Performance.

Marketing & business growth strategist for owner-led companies in CEE & DACH, 2-50 M€ revenue. I turn growth opportunities into one plan across marketing, sales and agencies, and stay at the wheel until sales and profit move. Repeatedly, with the numbers to prove it.

Most companies have all the pieces. I connect and orchestrate them to Grow & Prosper your business.

Milan Obetko, growth strategist
Milan ObetkoGrowth strategist
20 years in marketing and commercial strategy
200+ growth strategies written and executed
15+ markets, 10 new market entries
3x international Director / CMO seats
Who this is for

You, if this sounds familiar.

Owner-led companies in CEE & DACH. You built the business on instinct - and instinct has stopped scaling.

  • Revenue grows, profit doesn't.Volume is up, margins are not, and nobody can say why.
  • Marketing without a strategy.Campaigns, channels and budgets keep growing, but there is no answer to "where does the next million come from".
  • Everyone plays, nobody conducts.Agencies, freelancers, sales and marketing each deliver their part - but no one owns how the parts fit together, so it lands on you.

If two of these three sound like your Monday, the first call will pay for itself.

Book a free consultation
Why me

You're not hiring a marketer. You're hiring the strategist who has found and navigated this growth 200 times.

I've run marketing for Heineken, Yoplait, Subway, Tesco and VW. I ran strategy inside WPP for CEE, EMEA and global projects. Then I stopped advising and started owning the outcome - a strategy that took a green energy scale-up to 9x profit in twelve months.

Subway CEE across 13 markets. Yoplait CEE turned around, market share 21% to 29%. Alza's media strategy on the way to number one. VW Slovakia to #2 share in year two.

The point: I've seen which strategies survive contact with a real P&L and which only look good in a deck. That is why this takes 14 days, not six months.

Growth rarely fails for lack of channels. It fails because brand, media, sales and agencies don't work as one system. I have led fifteen teams and twenty agencies - my job is to make them play one plan, from one set of numbers.

You're not paying for a document. You're paying for the decisions that don't need testing.

Numbers first.

Strategy starts in your P&L and your funnel, not in a workshop with sticky notes.

No layers.

You talk to the person building it. No account manager, no junior, no handover.

Straight answers.

If your product, your price or your market is the real problem, you'll hear it on the first call, not in month four.

Brands I have grown, as a director or as strategy lead

  • Heineken
  • Coca-Cola
  • P&G
  • Tesco
  • VW
  • Audi
  • Subway
  • Bayer
  • E.ON
  • Alza
  • UniCredit
  • Yoplait
  • Google
  • Sony
  • H&M
Proof

Two companies. One method.

Different industries, different price points. Strategy first, then a system that executes it whether anyone is in the office or not.

9xprofit in 12 months
Green energyB2C + B2B5 markets, CEE & DACH
The situation
Growing revenue, losing money. Five markets, no demand system, nobody owning pipeline.
The strategy, then the build
New positioning and five-country go-to-market, B2C and B2B in parallel - then the e-commerce, lead-gen and media engine to execute it.
9xprofit
+600%POAS
+260%leads
#1position in category

Year two, same engine: 3x more profit, +200% POAS, +120% leads. Built once. Still compounding.

Client under NDA - 2x revenue, +390% leads, 12 months

I'll walk you through this one on the call.

Book the call
Neither of these was a campaign. Both started as a strategy and ended as a system. A campaign stops when the budget stops. A strategy with a system behind it keeps producing after you stop paying attention.
Services

Three ways to work with a strategist.

Start with the strategy. Then decide whether I build it, lead it, or hand it to your team.

Step 1: Strategy

Growth Strategy & 12-Month Roadmap

For owner-led companies that grew fast and stalled - revenue up, profit flat, no clear next move.

What I actually do

  • I audit your P&L, funnel and market position - numbers first, opinions second.
  • I interview your team and your customers, and pull the real data from your systems.
  • I rank every growth lever by impact and feasibility - and tell you which to ignore.

What you get in hand

  • A written growth strategy: where the profit is, what is blocking it, and what it costs you
  • A prioritized 12-month roadmap on one page
  • A working session with you to decide what happens next

Timeframe & price

14 daysFixed price, confirmed on the first call.

Start with the strategy
Step 2: Build

Go-to-Market & Demand Engine Build

For companies with a strategy and a proven product - but no system executing it. Demand stops the day the budget stops.

What I actually do

  • I design and build the demand system end to end - targeting, channels, content, CRM, lead scoring.
  • I run it with your team for the first period, tuning against real cost-per-lead numbers.
  • I hand it over documented, measured and working - your team runs it without me.

What you get in hand

  • A live lead-gen engine across your channels
  • CRM configured with lead scoring and pipeline stages
  • Dashboards showing cost per lead and pipeline value - working dashboards, not screenshots
  • Playbooks your team can run without me

Timeframe & price

Scoped after the strategyDuration and fixed price depend on channels and markets.

Discuss the engine
Step 3: Lead

Fractional CMO / Growth Orchestrator

For companies that need a senior strategist in the leadership team - but not a full-time hire, and not an agency retainer.

What I actually do

  • I take ownership of your marketing P&L at 20-40% of a full-time seat.
  • I lead your team, your agencies and your budget - decisions included, not just advice.
  • I report to you in revenue and margin, not in impressions and activity.

What you get in hand

  • A senior operator in your leadership meetings
  • A quarterly growth plan and budget you approve
  • A monthly performance report in P&L terms
  • No overhead, no long commitment - stop any quarter

Timeframe & price

20-40% of a full-time seatMonthly retainer, stop any quarter. Interim or full-time seat also possible - ask on the call.

Talk about the seat
What they say

Don't take my word for it.

Justin Goes

Excellent work. Most appreciated and well done in such a short timeframe.

Justin GoesCEO, Subway Europe
Honza Hanuš

Success story and company turnaround. An exceptional asset for the company.

Honza HanušCEO, Yoplait CEE
Marek Chovanec

Key architect of our communication system - we are now selling better than ever before.

Marek ChovanecMarketing Manager, VW Slovakia

More references from Heineken, WPP and others on request and on LinkedIn.

Let's find where your next 12 months of profit are hiding.

30 minutes, no deck, no pitch. You bring your numbers, I bring 20 years of expensive mistakes already made. If I'm not the right fix, you'll know after the first call. Free either way.

Milan ObetkoPersonally, not as a company policy.
Book a free consultation